Developing media to express or convey information
IN AND FOR
Developing an understanding of marketing behavior can support clinical skills in that you develop an understanding of what people are aesthetically connected to and the types of visual structure that people prefer. Content can be be used in clinical practice to create structure, cohesion, and expectations.
Many times, the content that you create for websites, podcasts, social media, and marketing serves a secondary purpose as professional advocacy. People are able to find your content and learn more about the music therapy profession through what you are creating.
The Content Creation Cranny was compiled by Kate Shannon and Gabby Banzon.
Want to take a lesson from them?